Clients
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Frizz Fest
Frizz Fest is a Natural Beauty Festival that fosters a safe, inclusive, and vibrant space where the Black community can thrive—celebrating beauty, culture, creativity, and entrepreneurship.
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Pops & Jeff
Jeff "Pops" Bailey Sr. and Jeff Bailey Jr. are a Father/Son Lumberjacks team on The Amazing Race 37.
Client
Placement
In the days after Frizz Fest welcomed another 10,000 people to St. Louis to bask in the warmth that is Black joy, ESSENCE Magazine published a recap of the event and what it meant to the founder.
Frizz Fest
I've spearheaded dynamic PR efforts for Frizz Fest, fostering valuable partnerships with influential platforms like Yelp and STL Bucket List. My campaign has successfully secured widespread media coverage, including features on KSDK, KMOV, and in the The St. Louis American among others. I've orchestrated both taped and live interviews to amplify the festival’s reach and highlight its impact.
Beyond just promoting the event, my work emphasizes the empowering narrative of natural hair and Black joy, resonating with audiences on a deeper level. Frizz Fest attracts over 10,000 attendees and supports more than 80 small businesses, creating a vibrant community celebration. My strategic initiatives have been pivotal in ensuring the festival's receives the shine it deserves.
Pops & Jeff
I have orchestrated a comprehensive PR campaign for Pops & Jeff, strategically coordinating media coverage across radio and television platforms. My efforts have spotlighted their exciting casting on "The Amazing Race," securing features on KMOX, KMOV, St. Louis Public Radio, and numerous other outlets. By leveraging diverse media channels, I've amplified their story, captivating a wide audience and enhancing their local and national visibility.
As a consultant, for the last two years, I have joined Bywater on various projects to facilitate and craft media messaging, campaigns, and media coverage. This includes drafting press releases, managing social media messaging, and coordinating partnerships with outside entities.
Press Releases
As a part of my public relations and media relations services, I am able to craft custom press releases to announce everything from the grammy award-winning performers to new affordable housing developments. From there I field all media requests and ensure the client is satisfied with media coverage of their desired project.
